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Relationship Between Mass Culture Lecture Notes.docx

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McMaster University
Women’s Studies
Melinda Gough

Page 1 of 3 Relationship Between Mass Culture, Gender, Consumption, and (Pseudo) Liberation/Power Women’s Studies 1A03 Gough January 22 2014 Coward Reading (From last week). Why Pseudo Liberation? (Continued from last week) - Limits range of “normal” choices - Limit women’s public roles. - Cultural idea of female beauty amounts to a taboo n sexual mature women. (CW pg 12) - Exchange their power of self for power to attract men. A lesser power. Restricting body via dieting etc. Mernissi Reading. (CW pg 17 + 18) - “The Western Man” controlling and profiting image of women in media. - Fashion industry is a man’s business. - Why do women accept this? - Dieting paralyzing abilities to think? - Lack of political power. Too obsessed with upholding your image (via fashion and size) makes you incapable of looking deeper and protesting why you conform to these norms. (CW pg. 19). Defamiliarization - Making the familiar seem strange in order to enhance our perception of the familiar. - Mernissi makes this familiar thing (department store) seem strange through her outsider perception. - This becomes strange through her eyes, so we can see and understand it better, rather than just accept it and not think about it. Trying to make the department store seem strange the way she sees it. - Subtlety suggesting that Eastern countries are not as bad as Western countries for gender equality, and oppression of women that Western culture suggests. Westerners think they are much more progressive than Eastern countries, which is not true. Are we post-feminist? Post-feminism: idea that feminism is no longer necessary, gender quality has been achieved and women have no more progressions to make. 1. The world after the second wave feminism. 2. A forgetting of feminism. 3. A critique of feminism. (Or backlash) Second Wave Feminism: Movement in U.S. and Britain for white middle class women (mostly) in the 60’s and 70’s whose goals were: 1. Large scale changes in sexist institutions (Equal opportunity in employment [equal pay], health care [reproductive rights], and law) 2. To give women the imagination and solidarity to be critical of the roles traditionally ascribed to women. Page 2 of3 Relationship Between Mass Culture, Gender, Consumption, and (Pseudo) Liberation/Power Women’s Studies 1A03 Gough January 22 2014 Bordo and Parks Readings - Map continuing problems with cultural norms and ideals involving gender. - Begin pointing to ways we
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