COMM 2500 Lecture Notes - Lecture 3: Rhetorical Question, Scientific Literature, Inductive Reasoning
20 Jan 2017
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Short introduction to rhetoric: rhetoric = the art of persuasive language, writers and speakers use rhetoric to convince their audiences to do something or think something, we use rhetoric every day! Persuading a given audience for a given purpose: vote for me! Subtle forms of rhetoric: office memo, news media accounts, press releases, scientific paper (argument, an e-mail to mum and dad, a lecture. History of rhetoric: speeches, rhetoric can come through any medium or text, all communication is rhetoric, all deliberate, strategic communication aims to persuade some audience. Aristotle: ancient greek philosopher, studied under plato, taught philosophy, how to solve problems, plato was more normative, rhetorical appeals, three major tactics. Appeal to ethos: character or authority of the speaker / writer. Than one ethos, pathos & logos: ethos, pathos and logos are rarely found independent of each other, complex and effective persuasion uses all of them in some combination.
