COMM 2501 Lecture Notes - Lecture 2: New York Ledger, William Caxton, Penny Press
20 Jan 2017
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Document Summary
History: first printed advertisement is considered to be a handbill distributed by william. It"s all in the advertising (fox, 1984, p. 16): over time the quality of patent medicines peddled by medicine men is questioned. John e. kennedy: more like the contemporary ad agency: mad men, a canadian, former mountie, has a big impact on the advertising world, former ad manager for the hudson"s bay store in winnipeg. In 1904 he presents himself to albert lasker at the chicago office of lord & Thomas: lasker would become one of the greatest ad men in the united states, kennedy grabbed lasker"s attention with an innovative, yet familiar, view on what constituted a good ad. Tennant, 2009, p. xxi): television followed, duh, advertising becomes a profession to love or hate, advertising is the greatest art form of the twentieth century, says marshall.
