GNED 1401 Lecture 7: Rhetorical Devices - February 8, 2017
Document Summary
Emotional appeal, persuade an audience by appealing to their emotions. To make the audience feel what the author wants them to feel. Draw pity from the audience = common use of pathos. Logos is the greek word for (cid:498)word(cid:499) but detailed definition is: Pathos = greek work for (cid:498)suffering(cid:499) and (cid:498)experience(cid:499) Ethical appeal = convince the audience of the author"s credibility or character. Author would use ethos to show audience that he is worth listening to. Show you they are a good person, etc. Show qualification: as a doctor, i can tell you that you are healthy. Ethos is developed by choosing language that is appropriate for the audience and topic: sound fair/unbiased, introducing expertise/pedigree, correct grammar/syntax. Angry, annoyed, (cid:498)lawyerish(cid:499), frustrated, bitter, disappointed, sympathetic. Concerned, passive aggressive, persuasive, shaming, sad, pleading, watch list. Threating, factual, kind, thoughtful, aggressive, sickening, biased, racist. Sexist, motivational, irritated, supporting, insane, mocking, judgmental, A rhetorical analysis must be objective and must show no bias.