GNED 1401 Lecture 7: Rhetorical Devices - February 8, 2017

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Emotional appeal, persuade an audience by appealing to their emotions. To make the audience feel what the author wants them to feel. Draw pity from the audience = common use of pathos. Logos is the greek word for (cid:498)word(cid:499) but detailed definition is: Pathos = greek work for (cid:498)suffering(cid:499) and (cid:498)experience(cid:499) Ethical appeal = convince the audience of the author"s credibility or character. Author would use ethos to show audience that he is worth listening to. Show you they are a good person, etc. Show qualification: as a doctor, i can tell you that you are healthy. Ethos is developed by choosing language that is appropriate for the audience and topic: sound fair/unbiased, introducing expertise/pedigree, correct grammar/syntax. Angry, annoyed, (cid:498)lawyerish(cid:499), frustrated, bitter, disappointed, sympathetic. Concerned, passive aggressive, persuasive, shaming, sad, pleading, watch list. Threating, factual, kind, thoughtful, aggressive, sickening, biased, racist. Sexist, motivational, irritated, supporting, insane, mocking, judgmental, A rhetorical analysis must be objective and must show no bias.

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