PSYC 1104 Lecture Notes - Lecture 11: Implicit-Association Test, Realistic Conflict Theory, Cognitive Dissonance
25 Dec 2016
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Psyc 1104 - lecture 11 - social psychology. Psychology in regards to the presence of others. Social cognition: perceiving, interpreting, and categorizing social behaviour. Attitudes: evaluations of things and people: abcs. Cognitive: evaluations of things and people: developed through socialization. Social desirability factor: state attitudes that are socially desirable. Implicit attitude: attitudes a person is not aware of. To change explicit attitudes, use guided exposure to group and prejudices. To change implicit attitudes, use fear reduction and emotional interventions. Stereotypes: generalized impressions based on social categories. Contributors to stereotypes and prejudice: categorize ourselves based on similarities and differences, evolutionary perspective - adaptive value, realistic conflict theory - actual conflict determines actual prejudice, social identity theory. Social cognitive factors such as categorization, identity, and comparisons. Persuasion: three elements: a message, a source, and a receiver, central route: content, facts, logical information, peripheral route: superficial information (ex. celebrity spokesperson) Central is more resistant to change than peripheral: strategies/techniques.
