PSYC 3346 Lecture Notes - Lecture 1: Intentionality

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Psyc 3346 lecture 1 notes introduction to social influence and persuasion (pt. How common is persuasion: the average person is exposed to anywhere from an estimated 300 to 3000 messages per day, social influence and persuasion is a large part of many professions in the world. Why study social influence and persuasion: there are four benefits to studying persuasion. Instrumental function: helps us become a better persuader, knowledge and awareness, knowledge is power, defensive function, makes us less likely to be persuaded or taken in, debunking function, helps dispel common myths about persuasion. Criticisms of persuasion: the main criticism against learning persuasion is that it eventually fosters its usage and manipulation. It appears that intentionality does not fully capture what persuasion is: persuasion based on effects, this view depicts persuasion as a product. In this criteria, there is a source and a receiver.

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