BUSI 2010 Lecture 2: Module 1: 8 Principles of Semantics, Communicating in a Changing World and Employability

• School: Memorial University
• Department: Business Administration
• Course: BUSI 2010
• Professor: Kathy Hickman

Document Summary

Perception: involves the perceiver as well as what is perceived. Interpretation: observations are statements that you yourself have verified. Inferences are statements that have not yet been verified, but that could be. Judgements can never be proven: depend not on measurable quantities but on values. Asked to make decisions based on inferences and judgements: no two things are ever alike. We make sense of the world by grouping things into categories and then assigning each new experience to a category. Doing this can lead to stereotyping: things change significantly with time. Ignoring this principle produces frozen evaluations: most either-or classifications are not legit. Putting forward only two alternatives, one of which is clearly unacceptable called polarization. Assuming limits that do not exist is called blindering. Choice: a statement is never the whole story. Thinking that one can know or tell everything twists meanings.