BUSI 3310 Lecture Notes - Lecture 11: Social Cognitive Theory, Albert Bandura, Observational Learning
1 Feb 2018
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Document Summary
Learning and behavior often occurs without the conscious control of positive and negative reinforcers by managers. People have the cognitive capacity to regulate and control their own thoughts, feelings, motivation, and actions. Human behavior is not simply due to environmental influences. Sct emphasizes the role of cognitive processes in regulating people"s behavior. According to sct, human behavior can be best explained through a system of triadic reciprocal causation in which personal factors and environmental factors work together and interact to influence people"s behavior. People"s behavior also influences personal factors and the environment. Albert bandura: sct involves three components, observational learning, self-efficacy beliefs, self-regulation. The process of imitating the behavior of others. A form of learning that occurs by observing or imagining the behavior of others rather than by direct personal experience. Self-reinforcement often shapes the behavior of the learner. The best models for observing are attractive, credible, competent, and high status. Vivid, memorable behavior is most often imitated.
