BUSI 5301 Lecture Notes - Lecture 10: Administrative Domain, Organization Development, Technological Change
23 Mar 2016
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Document Summary
Innovate or perish: the strategic role of change. Environmental forces drive the need for major organizational change. Technological change, international economic integration, maturation of markets in developed countries, and the fall of communist and socialist regimes bring global changes, which in turn results in more threats and more opportunities, and more large-scale change in organizations. Incremental change- represents a series of continuous progressions that maintain the organization"s general equilibrium, often affecting only one organization part. It occurs through the established structure and management process, and may include new technologies and product improvements. Radical change- breaks the frame of reference for the organization and often transforming the entire organization. Typically it involves the creation of a new structure and management process. Technology change- pertains to the organization"s production process. Product and service changes- pertain to new product or service outputs of the organization.
