BUSI 3310 Lecture Notes - Lecture 10: Reinforcement

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Immediate reinforcement entails reinforcing the behavior of interest without delay after its occurrence. Delayed reinforcement entails reinforcing the behavior of interest after some time period has elapsed since its enactment. Continuous reinforcement entails reinforcing the behavior of interest every time it occurs. Partial reinforcement entails reinforcing the behavior of interest only a portion of the time it occurs. Fast acquisition of some response occurs through continuous, immediate reinforcement, while persistent learning occurs through delayed, partial reinforcement. A reinforcement strategy should match the requirements of a situation: thus, managers have to tailor reinforcement strategies to the needs of the situation and must alter strategies over time to achieve effective learning and maintenance behavior. The gradual dissipation of behavior following the termination of reinforcement. The process of doing away with a reinforcer that is maintaining some unwanted behavior. Behaviors that are not reinforced will gradually dissipate. Works best when coupled with reinforcement of some desired substitute behavior.

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