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Class Notes for General Design at OCAD University

GDES-3005 Lecture Notes - Lecture 7: Hypothesis, Outlook.Com, Train Wreck
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Final Project Prototype – 10% Presentation- 10% Written Business Plan- 10% Packaging- 5% Overall Class Participation- 5% Market Research Process 1. Market segmentation a. Is it new parents? Artists? Olde...

General Design
GDES-3005
Kathryn Adams
GDES-3005 Lecture Notes - Lecture 10: Fail-Safe, Luminato
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- Bunz= negotiating - Good, fast and cheap, you gotta pick two o Not fair if all three is taken, not fair for you and not fair for your customers - Fun, fame, fortune, you gotta pick one ...

General Design
GDES-3005
Kathryn Adams
GDES-3005 Lecture Notes - Lecture 2: Thermal Paper, Typography, Disposable And Discretionary Income
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find more resources at oneclass.com Packaging - Consider your target audience - Gender - Age - Interest group o Pet owners? o Bike owners? o Geographically speakin...

General Design
GDES-3005
Kathryn Adams
GDES-3005 Lecture Notes - Lecture 9: Dont, Stan Freberg, Bullshit Detector
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Lecture IDK - Always be collaborating with people - Promote yourself - Learn constantly o Currently blogs do not act as a website o Connect it to social media and blogs and other stuf...

General Design
GDES-3005
Kathryn Adams
GDES-3005 Lecture Notes - Lecture 3: Viral Marketing, Malcolm Gladwell, Hush Puppies
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Niche 15 principles of creating a niche - You can’t be all things at once - You are trying to figure out your key target - You are trying to focus your attention at one specific target Adaptation - ...

General Design
GDES-3005
Kathryn Adams
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