ILLU-2010 Lecture Notes - Lecture 3: Westport, Connecticut, John C. Whitcomb, Wood Engraving
Document Summary
Lowbrow and highbrow: all under canvas file= vocabulary for midterm. Consumer appeal and the knack of buying art- stephen baker. 1950"s, american taste was changing: more money to buy finer things. Art directors must act as a guide for the artists. Finally someone has to get out an ad- leo burnett. Don"t need to use nuances and trickery to catch attention: sheer familiarity should be valued more than the produce itself. Understanding brands should equate to their products. The la-z- boy advertisement shows that it is family oriented. There is no clear formula to advertising: rely on narratives, but based on author"s opinions, that"s not. Attaching emotions, feelings with idealized direct enough people to sell the products. Trying to work past the barrier of competency in itself is so rewarding that it should be valued more. The story of illustration in canada- paul duval. History of canadian lithography and wood engraving. These engravings have finer techniques than earlier lithographs.
