ECON 101 Lecture Notes - Lecture 11: Fanta, Tacit Collusion, Predatory Pricing

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Market structures in between both spectrums (perfect competition and monopolies) are imperfectly competitive. The theory of monopolistic competition was developed to explain economic behaviour and outcomes in industries where there are many small firms but where each firm has some degree of market power. Examples include your hair salon or a pub. These two can alter the prices of their products and have differentiated products. The theory of oligopoly was developed to explain economic behaviour and outcomes in industries where there are a few large firms with great market power who compete against each other actively. The telecommunication industry in canada is an example, with rogers and telus. An industry with a small number of large firms is said to be highly concentrated. This measure is given by the concentration ratio. The concentration ratio is the fraction of total market sales controlled by a specific number of the industry"s largest firms.

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