MGMT 100 Lecture Notes - Lecture 14: Retail, Psychographic, Social Media Marketing

• School: UBC Okanagan, UBC OK
• Department: Management
• Course: MGMT 100
• Professor: Zhu

Document Summary

Marketing: i(cid:374) the past, (cid:373)arketi(cid:374)g fo(cid:272)used al(cid:373)ost e(cid:374)tirel(cid:455) o(cid:374) helpi(cid:374)g the seller sell. Evolution of marketing: production era: up to early 1900s, selling era: 1920-1950s, marketing era 1950s, customer, service, profit. Market orientation: market orientation focusing efforts on, co(cid:374)ti(cid:374)uousl(cid:455) (cid:272)olle(cid:272)ti(cid:374)g i(cid:374)for(cid:373)atio(cid:374) a(cid:271)out (cid:272)usto(cid:373)ers" (cid:374)eeds a(cid:374)d (cid:272)o(cid:373)petitors" (cid:272)apa(cid:271)ilities, sharing this information throughout the organization, using the information to create value, ensure customer satisfaction, and develop customer relationships. The social media marketing era: social media: the term commonly given to web sites and online tools that allow users to interact with each other in some way by sharing information, opinions, knowledge, and interests. Non-profit organizations prosper from marketing: charities use marketing to raise funds for combating world hunger, for instance, or to obtain other resources. Retaining customers over time, or managing the entire customer life cycle, is a cost-effective way for firms to grow in competitive markets: the not-for-profit category is one of the most competitive segments in the.