PSYO 252 Lecture Notes - Lecture 6: Likert Scale, Vance Packard, Impression Management
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Attitudes: attitudes: a positive, negative, or mixed evaluation of an object that is express at some level of intensity, e. g. , love. Birth-5 yrs: parents & siblings, 6 yrs: school. Fig 6. 1: four possible reactions to attitude objects. *****lpt: how to make a decision: ambivalence: simultaneous conflicting motivations, preparatory change talk, desire: the want to change, ability: noticing what has to be changed, reasons, need, mobilizing change talk: commitment, activating, talking steps. Measurement of attitudes: self-report, likert scale: multiple points indicating strength of agreement, covert measures, facial electromyograph (emg, the implicit attitudes test (iat) How attitudes are formed: sting likes and dislikes may be rooted input genetic makeup, evaluative conditioning: attitudes formed because of its association with positive or negative things. ******routes to persuasion (identify whether it is central or peripheral: central route: individual thinks carefully about a message. Influenced by strength and quality of the message: peripheral route: individual does not think carefully about the contents of a message.
