PSYO 252 Lecture Notes - Lecture 6: Likert Scale, Vance Packard, Ambivalent Sexism
6 Jun 2018
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Department
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Professor
February 26th, 2018 – Attitudes and Persuasion
Sexism
• Social Role Theory
o Social Role Theory: Socially defined categories have a set of rights, duties, expectations,
norms, and behaviours the person fulfills (ie. Teacher, mother, police officer)
o Sexism: Inequity between the treatment of either sexes
• Sexism
o Ambivalent Sexism: A theory of sexism that is not just about hostility, but about
benevolence and hostility addressing power, gender differentiation, and sexuality
▪ Roots in reinforcing the patriarchy
o Benevolent Sexism: Positive attitudes towards women in traditional roles
o Hostile Sexism: Negative attitudes towards women
• Institutional differences in prisons
• Sexism in Occupations
o Occupational Sexism can occur:
▪ 1) Women tend to take on more domestic tasks
▪ 2) Women and men often have different occupational roles
▪ 3) Women often have lower status
• Markers of Sexism
o Wage discrimination
o Systematic sex-based hiring and promotional practices
o Sexual harassment
o Belief that certain occupational fields jobs (particularly those that are degrading or low
payig) are woe’s work
• Male Nurses
o Attitudes and stereotypes of male and female nurses: The influence of social roles and
ambivalent sexism (Clow, Ricciardelli, & Bartfay, 2014)
o Male non-nursing students held significantly more negative attitudes towards male
nurses
o Female nursing students held significantly more positive attitudes towards male nurses
• Female Professors
o Expected to
▪ Give extensions
▪ Boost grades
▪ Be more lenient with policies
Attitudes and Persuasion
• Attitudes
o Attitude: A positive, negative, or mixed evaluation of an object that is expressed at some
level of intensity
o Ie. Love, hate, like, admire, detest, loathe, etc.
• Psychological Facts Influencing Attitudes
o 1) Does it directly affect your self-interest?
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