BIOL 350 Lecture Notes - Lecture 34: Paul Erlich, Mirror Neuron, Genetic Engineering

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We have evolved big brains that are smart enough to understand what the problem is. And even smart enough to understand what can be done about it. But we don"t seem to have evolved the. Challenges for biosocial management goals: temporal discounting: paid attention to the current problems and not so much the future. Helped our ancestors stay alive: the ecological crisis is always set for tomorrow, and although we are a "future-thinking. European countries more open to it, us notoriously not. And can it be done fast enough to avoid collapse: evolution has given human nature a lot of things, one of them is a moral instinct, and has left us susceptible to shaming. Can we legislate the "good" prescriptions for saving the planet, and then use education and public shaming to minimize negative effect of marketing and advertising. Institutional redesign using incentives (ie. "green" imaging, carbon tax, shaming)

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