BIOL 350 Lecture Notes - Lecture 18: Knitting, Consumerism
Document Summary
If this is an emotional cost, did our ancestors pay a fitness penalty by being so anxious about eventual mortality answer is thought to be yes. Individuals seek out ways to enjoy life that are related to survival and sex: examples include sexual arousal, eating healthy, social pleasure and intellectual pleasure. Focus on distractions that make you feel good. We then transformed them to give us pleasure. Involve hobbies such as cooking, camping, knitting, etc. where we can see how they would have been beneficial to our ancestors. We want to go shopping to buy things that tell other people something about us . Provides a signal on our social status and can reward reproductive success. Also important for attracting mates (fitness signals used to show you are wealthy) Success in individual competition, family or kin relations, aesthetic entertainment (art and music), escapism (yoga and hallucinogenics) and companionship/belongingness also provides a sense of pleasure.