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COMM 103 (78)
Lecture 6

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Department
Commerce
Course
COMM 103
Professor
Gary Bisonnette
Semester
Fall

Description
Question for Discussion: What is the role of the C-Level Manager within an organization? - Develop strategy for the organization - Code of ethics/ culture development - Implementation of strategy - Performance monitoring - Communicate with external stakeholders - Profit and Profitability  Sustainability - Financial management and capital - Recognition of the need for change - Global and external trend analysis Question for Discussion: What is strategy? - Deciding where you want to be o Product o Service o Position - Competitive Analysis - Goal  Plan  Course of Action - Getting to the END point - Option analysis - Resource Allocation - C
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