COMM 103 Lecture 2: Overview of Capsim General Manager part 1
28 Sep 2015
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Comm103 - lecture 2 - overview of capsim. A corporation known as sensors inc. sold sensors as the main product. The industry is being deregulated to facilitate and enhance competition for the benefit of customers, so your job is to operate one of the six companies and make them successful. The six companies are: andrews, baldwin, chester, digby, erie, and ferris. Customers are original equipment manufacturers (oems) who need the sensors for their company"s end product to function. Two clear market segments: low tech and high tech. A perceptual map is used to track changing consumer demands in size and performance. Each year, consumers will expect faster (higher performance) and smaller products (lower size) This causes the segment circles for low tech and high tech to always drift towards the lower right. Market segments continue to diverge over time, as seen in the diagram from round 1 to round 8. Prefer prices that are as low as possible.
