COMM 103 Lecture Notes - Lecture 1: Value Proposition, Business Model Canvas, Interaction Model
14 Sep 2016
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Prep: read green booklet, chapter one reading and notes. Size (decrease) performance (increase) *drift = decrease. High tech buyers: want the latest and greatest. Master forecasting (do not run out of 7735) Tqm (total quality management) and economies of scale: critical for. Leapfrog a4, a3, a2, a1 (one product for every market) targeting low-tech buyers *production (drive down unit cost by automation) Right sizing the plant (capacity for production) *use all capital. Sell shares, bonds, dividends (drive up share price) Business a set of mission-based actions designed to ensure that an organization develops and grows a market for its goods and services in a manner that creates organizational value (wealth) on behalf of its stakeholders. Returns on investment capital, providing for public good (nfps, hr) 3 fundamental characteristics : commercial endeavours, employee interaction model, organizational efficiency and structures. How to act on the market so that revenue/profit are created.
