COMM 104 Lecture Notes - Lecture 8: Responsible Care, Canadian Business, Corporate Social Responsibility

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Published on 7 Feb 2016
Economic - activities
intended to have a direct
positive impact on the
corporation (i.e.
maximizing shareholder
value and prots)
Ethical - activities undertaken
to meet societal and
stakeholder expectations while
still taking into account
societal consequences and
one's duties and obligations
Legal - a rm's
responsiveness to legal
expectations, such as
regulations or legal principles
COMM 104 Week 8 Readings
Wednesday February 19, 2014
Applying Ethical Frameworks and CSR
Assigned Readings: Chapter 6
Chapter 6: Corporate Social Responsibility: The Canadian Experience
Corporate social responsibility (CSR) re3ects the in3uence of a variety of factors and
conditions unique to Canada, and is strongly a5ected by the global environment in which
Canadian rms operate.
Initiatives put in place by the Canadian government, the private sector, and civil
Dening CSR
Two denitions for CSR:
(1) 2006 federal government publication,
Corporate Social Responsibility: An
Implementation Guide for Canadian Business
– the ways rms integrate social,
environmental, and economic concerns into their values, culture, decision making,
strategy and operations in transparent and accountable manner and thereby
establish better practices within the rm, create wealth and improve society.
(2) ISO 26000: 2010
Guidance on Social Responsibility
– the responsibility an
organization has for the impacts of its decisions and activities on society and the
environment, through transparent and ethical behaviour that
Contributes to sustainable development, health and the welfare of society;
Takes into account the expectations of stakeholders;
Complies with applicable law and is consistent with international norms of
behaviour; and
Is integrated throughout the organization and practiced in its relationships.
The Canadian guide denition of corporate social responsibility includes the following
Supports rms pursuing a “triple bottom line” – environmental, social, and economic
(ESE) focus
Engaging and addressing stakeholders – looking at the broader picture and taking
everyone’s thoughts and perspectives into consideration
Notion that compliance with the law is a base that is then built on by a range of
corporate commitments going beyond law that address a wide variety of ESE issues
Importance of
transparency and accountability
– keeping the public informed of what
rms are doing
The need to consider
supply chain relationships
The international denition of CSR o5ers a framework of seven core social responsibility
Organizational governance,
Human rights,
Labour practices,
The environment,
Fair operating practices,
Consumer issues, and
Community involvement and development.
Schwartz and Carroll, 2013 – 3 dimensions to CSR
Academic Understanding of CSR
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