March 26 Comm 151
Topic: Stress and Satisfaction
-has so many messages after only being gone for 2 hours
-is accused of being cranky, forgetful, has insomnia
-has everything they could possibly imagine, more money then they know what to
-Had a rough childhood, was dirt poor, but began to make something of himself but
put in long hours and now his family resents him, son suffering from depression
Goodbye Career, Hello Success
The Brand Called You
-we are branded by everything we associate with. Our most important job is to be
head marketer of the brand called You.
-Everyone has the chance to learn, improve and build up their skills
-brands are everything: accounting firms, sneakers, restaurants
-Think of yourself as a brand “what is it that my product or service does that makes
-What do I do that adds remarkable value?
-What do I do that I am most proud of
-What do I want to be famous for?
-Don’t sell the steak, sell the sizzle
-Word of mouth marketing is key for branding, find ways to nurture your networks
-Visibility, powerful presence attracts others
Transcending socialization (335-351)