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March 26th readings.docx

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Queen's University
COMM 151
Bill Cooper

March 26 Comm 151 Topic: Stress and Satisfaction Norm Spencer -has so many messages after only being gone for 2 hours -is accused of being cranky, forgetful, has insomnia -has everything they could possibly imagine, more money then they know what to do with -Had a rough childhood, was dirt poor, but began to make something of himself but put in long hours and now his family resents him, son suffering from depression Goodbye Career, Hello Success - The Brand Called You -we are branded by everything we associate with. Our most important job is to be head marketer of the brand called You. -Everyone has the chance to learn, improve and build up their skills -brands are everything: accounting firms, sneakers, restaurants -Think of yourself as a brand “what is it that my product or service does that makes it different?” -What do I do that adds remarkable value? -What do I do that I am most proud of -What do I want to be famous for? -Don’t sell the steak, sell the sizzle -Word of mouth marketing is key for branding, find ways to nurture your networks -Visibility, powerful presence attracts others Transcending socialization (335-351)
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