COMM 151 Lecture Notes - Organizational Citizenship Behavior, Organizational Identification, Role Conflict
20 Jun 2013
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Chapter 8: social influence, socialization, & culture (textbook) From social influences, people often act differently then they would in independence situations, due to dependence on others. Information dependence: reliance on others for information about how to think, feel, and act. Gives others the opportunity to influence our thoughts, feelings, and actions via the signals they send us. People want to receive info about others in order to know their personal adequacy (strong influence on us, even more then it should be in reality) Effect dependence: reliance on others due to their capacity to provide rewards and punishment. To keep individual workers controlled , mangers formally provide rewards/punishments (promotion, bad assignment), and co-workers will do so informally (friendship, nagging) Members conform to the social norms that are established by the group. Compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment (involves dependence) But don"t actually believe in what they are conforming for!
