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Chapter 8 Textbook Notes.docx

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Queen's University
COMM 151
Christopher Miners

Chapter 8: Social Influence, Socialization, & Culture (Textbook) SOCIAL INFLUENCE IN ORGANIZATIONS - From social influences, people often act differently then they would in independence situations, due to dependence on others Information Dependence and Effect Dependence - Information Dependence: Reliance on others for information about how to think, feel, and act.  Gives others the opportunity to influence our thoughts, feelings, and actions via the signals they send us - People want to receive info about others in order to know their personal adequacy (strong influence on us, even more then it should be in reality) - Effect Dependence: reliance on others due to their capacity to provide rewards and punishment  Two complementary Processes of Effect Dependence: 1) The group frequently has a vested interest in how individual members think and act because such matters can affect the goal attainment of the group 2) The member frequently desires the approval of the group - To keep individual workers “controlled”, mangers formally provide rewards/punishments (promotion, bad assignment), and co-workers will do so informally (friendship, nagging) SOCIAL INFLUENCE IN ACTION - Members conform to the social norms that are established by the group Motives for Social Conformity Compliance - Compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment (involves dependence)  But don’t actually believe in what they are conforming for! Identification - Identification: Conformity to a social norm prompted by perception that those who promote the norm are or similar to oneself - Low amount of effect dependence but certainly a high amount of info dependence - Often seen when established members are imitating and are models for the behaviours of others (Ex. You act like your boss) Internalization - Internalization: conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm. - Conformity occurs you believe internally that it is the right thing to do (Ex. A Priest) The Subtle Power of Compliance - An individual that is compliant is doing something that is contrary to the way he feels or thinks - A person is more likely to feel good about his required behavior if he actually believes in it, rather then if he is complying to it - Simple compliance will eventually allow you to become more complete in identification and involvement with norms and roles. ORGANIZATIONAL SOCIALIZATION - Socialization: the process by which people learn the attitudes, knowledge, and behaviors that is necessary to function in a group or organization.  Org. used socialization in order to communicate its culture to new members The socialization process Socialization Methods Proximal Socialization Distal Socialization Methods Outcomes Realistic job previews Learning Job satisfaction Employee orientation Task mastery Organizational programs commitment Socialization tactics Social integration Organizational identification Mentoring Role Conflict Organizational citizenship behavior Proactive tactics Role ambiguity Job performance Person-job fit Stress Person-organization fit Turnover - New hires need to knowledge skills towards job duties and tasks, behaviours of their role, norms and values of the work group, and learn about the organization  They must begin to master their tasks and integrate with others in their work group within the org. (reduces role ambiguity and r
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