COMM 200 Lecture Notes - Lecture 2: Habitat, Pest Analysis, Harvard Business Publishing

• School: Queen's University
• Department: Commerce
• Course: COMM 200
• Professor: Darren Mc Caugherty

Document Summary

**environment falls as a part of almost every category, look for critical points of the environment that affect the firm. Here is company x, describe their macro environment. Macro-environment is world or country economics, not just a single business or corporation. Both macro environment and industry environment are uncontrollable by the firm- both are variables outside of the firm and thus the firm has no control over them. **need to draw conclusions: determine how attractive or unattractive macro environment is for a company (draw instances), then describe if you believe the company will continue in this trend (use probability) Canada has growing dependency on energy and commodity (mining, natural gas, etc) sectors to drive economic growth. Canada has one of the most fully developed economic systems in the world. Our abundance of natural resources, the skills of our labour force and the sophistication of our technology-based business have enabled our economy to grow and prosper.