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COMM 231 (14)
Lecture

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Department
Commerce
Course
COMM 231
Professor
Jacline Abray- Nyman
Semester
Fall

Description
Final Element of Integrated Marketing Communication IMC y Direct Marketing o Online Marketing Its fasting growing form o A blend of communication and distribution channeks o Ex AmazoncomAbout creating direct personal satisfying customer experiences If you focus on what customers want and build a relationship they will allow you to make moneyJeff BezosUses new ways to improve the customer experience y Ex Amazon Prim DRMless music iphone ap kindle Today there is a trend towards narrowly targeted marketing y Direct Marketing Consists of connecting directly with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships y Early Models Included catalogue companies direct mailers and telemarketers o But with the internet direct marketing has undergone a transformation y
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