ECON 111 Lecture Notes - Lecture 11: Monopolistic Competition, Market Power, Perfect Competition
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Market structures: monopoly and perfect competition can be though of as the 2 extremes of market structures, there are many kinds of market structure that lie between, can be separated on many dimensions such as. Form of competition over quantity, price, products, product quality, advertising. Assumptions/conditions of monopolistic competition: each firm is a monopolist in its own product, there are many close substitutes, free entry and exit into the industry. Price maker: monopolistic company that can dictate prices of its goods because there are no substitutes for it. Single price monopolist: single firm serving the entire market, sells its output for one price. Marginal and average revenue: since the firm serves the entire market, it knows that its output decision affects the market price, not a price taker but price maker, the firm"s demand is the market"s demand. Declining lrac over the range of the market. Referred to as natural monopoly: created.