FILM 240 Lecture Notes - Polysemy, Advertising Campaign, Moodle
28 Nov 2012
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Put at least 10 comments between moodle/facebook/twitter (w/ #film240) Photofigures (must be cc/ licensed) post in moodle and add 5 comments to other people"s photos. Disaggregation (new platforms like amazon, google) now we don"t have albums we have singles, now we don"t have newspapers but articles. Long tail content and the discoverability dilemma (you find all of this stuff when you"re just looking around and it isn"t really advertised like it isn"t a single from an album) Dumb pipes (digital-only content aggregators) they don"t create anything, they"re just pushing through all of the media but not creating any of it (google, itunes, youtube, netflix) It"s extremely important to have content across multiple platforms . It can"t be fought; you have to go with it. Concentration of ownership (mergers, acquisitions) canada has the most concentrated media in the world. Vertical integration (not just big eat little, but big eating big)
