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FILM 240 (67)
Lecture 3

Thursday September 27 Week 3.docx
Thursday September 27 Week 3.docx

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Queen's University
Film and Media
FILM 240
Sidney Eve Matrix

Thursday September 27, Week 3 Consumer Culture  Add blindness or saturation ( all of the ads seen in New York.. you don’t actually see any)  Most people in millennial generation don’t really notice ads nor do they care  In-game product placement and sponsorships can eb effective (if they don’t interrupt gameplay)  Product placement o Apple has received upwards of 42% of placement in 2011 and they didn’t have to pay for any of it  Advertising can be considered content in its own right if its done well  If advertising is big budget then it has a bigger chance of going viral and can have people looking forward to watching it (ie: old spic
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