FILM 240 Lecture Notes - Media Consumption, Gangsta Rap, Investigative Journalism
1 Feb 2013
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360 degree social media campaigns jello (advertisements, interactive websites, etc. ) Midterm exam 20% 08:00 23:00 oct. 20 60 questions. Digital iq social listening consumer/business intelligence. Campaigns socially integrated, customizable, personalized, interactive, built to share (purpose) Bacardi and smirnoff campaigns meant to go viral on the web/facebook. Social media togetherness is not the same as in-person togetherness . Social media ecosystem and the friend economy from the wisdom of the crowds to the wisdom of friends. Moments in pop culture that unify (super bowl, olympics, oscars, Media on demand highly personalized media diet (more choice) When our media is on demand (highly accessible) : demassification of pop culture fragment audience segments, narrowcasting niche media (many niches specific media) 3c"s of convergence communication networks/platforms (i. e. facebook), the right digital content (socialized, purpose built, sharing), connected devices (smartphones, laptops, ability to consume media anywhere, any place) Media multi-tasking multi-screen media use content anytime, any channel, any device (simultaneous media use on demand)
