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Lecture 6

Film 240- Week 6 Readings.docx

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Film and Media
FILM 240
Sidney Eve Matrix

Film 240- Week 6 Readings  Parchment (treated animal skin) replaced papyrus (made from plant reeds) in Europe  Codex- type of book made of sheet of parchment and sewn together along the edge, then bound with thin pieces of wood and covered with leather  Manuscript culture (during the Middle Age 400-1500), a period which books were painstakingly lettered, decorated and bound by hand o Marks the entrepreneurial stage of evolution of books o During this time, priests and monks advanced the art of bookmaking o Known as scribes, the transcribed even the Bible. o Many books from the Middle Ages were illuminated manuscripts  These books featured decorative, colorful designs and illustrations on each page, often made for churches or wealth clients  Covers were made from leather, with trimmings of gold or silver  Because copying everything by hand was painstakingly hard and annoying, the Chines developed a form of printer, Block printing (technique in which sheets of paper were applied to blocks of rd inked wood with raised surfaces depicting hand-carved letters and illustrations- as early as 3 century. o Then further development of printing press was designed by Germans  Things were printed on vellum (fine calfskin-based parchment)  Technology of printing allowed people to gain independence from leaders  Birth of publishing in the united states o By early 1800s, demands for books was growing o Paperback books with cheaper paper covers helped to make books more accessible to masses o Dime novels (because they sold for 5 or 10 cents) they were cheap paperback novels. o Pulp fiction- reference to the cheap, machine-made pulp paper they were printed on  That’s what most popular paperback and dime novels were made of. o In 1880s, they introduced linotype machines (enabled printers to save time by setting type mechanically using a typewriter-style keyboard, while introduction of steam- powered and high speed rotary presses permitted the production of more books at lower costs) o In early 1990s, development of offset lithography allowed books to be printed from photographic plates rather than from metal casts, greatly reducing cost of colour and illustrations and accelerating book production.  1910 marked peak year in number of new titles produced o But book publishing went down from 1910 to 1950s due to two wars and great depression  Radio and magazines fared better during these times  Publishers and trade organizations o Like the AAP (association of American publishers), BISG (book industry study group) and ABA (American bookseller association)  Trade books o Trade books- include handbound and paperback books aimed at general readers and sold at commercial retail outlets.  Industry distinguishes among adult, juvenile and comic trade  Adult trade books included hanndboud and paperback fictions; current nonfiction and biographies; literacy classics; books on hobbies; art; trave; populat science; tech; computer publication; self-help books; cookb
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