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FILM240 Week 9 - Music Lecture.pdf

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Queen's University
Film and Media
FILM 240
Sidney Eve Matrix

Music Lecture Thursday, November 15, 2012 6:28 PM MUSIC & CULTURE Music and Identity People take it personally if you criticize their music taste - research confirms that the type of music that you like communicatessomething about the type of person that you are. • "You are your playlist" - HP • Use music to construct your identity - Fit in with a group - Communicateor work through your moods/feelings - Connect music to important momentsof your life (when you met people, where you were when you heard that song) - Region reflective - Self expression through fan culture • Stereotypicalassumptions about character expressed through specific fashion, accessories, appearance - Assumptions are based on experiences Taste cultures Distinct and recognizable through the way people dress, cars that they drive, etc • 1:1 relationship between a type of music and a way of being (appearance, dance styles, gender, race, region, etc.) • Niche communities - represents how music is marketed Musical Iconography → Everything is specifically place to evoke certain messages,genres, and emotions. • Music can communicateto you that you belong • Recognizability makes it easy to market [ex] Rap music: graffiti in the background, dancing girls, expensive cars/boats/jewellery,fitted hats Country music: landscape, broken-down trucks, plaid and denim, long/good-looking/heterosexual couple, acoustic guitar, crying people, dirt road, flashbacks Music and emotions • Love and Loss make up the top 40 hits • Music and pleasure has always been much about the people you listen with and those you listen to - Music heightens the momentand intensifies emotion • Music is the soundtrack of youth - less and less interested in music as you get older - Music that you rememberbeing young to - Music is the original social media - encourages connection and meeting new people Moral panic Afraid of the effect of music on our youth • Music lyrics and videos need to be regulated to disclude sexuality, violence,etc. • Dangerous to the social order; encourage people to act out in dangerous ways Research Results Gender research results: Time watching music videos is related to the drive for muscularity in adolescent males and increased social comparisonand bodily dissatisfaction in females • Researches found no correlationbetween consumption of censored and uncensored sexually explicit lyrics and participants attitudes towards sexual permissivenessamong peers. • Teens who watch many sexually suggestive music videos are 2x more likely to be sexually active • Teens who watch many sexually suggestive music videos are 2x more likely to be sexually active • Music televisionviewing before going out significantly increased consumptionof alcoholic beverages while out during the night • Positivecorrelation between preference for nonmainstream music and substance use (Journalof SubstanceUse and Misuse) Rock and social disruptions • 2/3 of consumers like rock music • The guidelines of what rock is are not clear • Rock is connected to embodimentand sexuality Rock was reported on race charts - Black rock music was too profane for radio stations at first • Route to mainstream/acceptancethrough Elvis • Black and white influences, artists, and communitiesare integrated • Blends classically black and classically white genres - R&B/gospel(black) - Folk/country(white) Pop & rock artists & styles 1950s-2010s 60s - the british invasion: the Beatles and the Rolling Stones • Political turbulence encouraged political music • Emergence of psychedelic rock - drug culture, free-love - countercultural films • Woodstock(1969) 70s - new sound - pop sound with crazy function - pop rock • Rock with a harder edge (Led Zeppelin) • Punk rock (the Ramones, the Clash) - ControversialAnti-mainstream hits about profanity and power • Disco (Saturday Night Fever) 80s - pop punk • New wave - cool fashions, technicolour, crazy hair (U2, Duran Duran) • Heavy Metal (Kiss, ACDC) • Madonna, Cindy Lauper, Michael Jackson • Rap music emerged - elevating the speaking word over instruments (Beastie Boys, Run DMC) - Emergence of hip hop - male dominated, with the exceptionof Queen Latifa and Salt-N- Pepa 90s - grunge and alternative rock (Nirvana, Sound Garden, Pearl Jam, Nine Inch Nails) • Gangster Rap (NWA) - Political music about black urban life - challenging social norms, etc. • Boy and Girl Bands (NSYNC, BacksteetBoys, Spice Girls) • Rave and electronic music - anticommercialand underground (Prodegy,the Chemical Brothers, 2000 • Celebrity DJs (Tiesto, Dead Maus, Swedish House Mafia) • ContemporaryRock country (Keith Urban - influenced by Elvis, Dixie Chicks, Taylor Swift) • Different sounds through solo artists - a brand in themselves - their own entourage, sound, and production • Some artists cross over into different musical genres PRODUCTION & PROMOTION Industry labels Four major labels - EMI, universal Music Group, Sony Music, Warner Music Group Four major labels - EMI, universal Music Group, Sony Music, Warner Music Group • Cross promotionis easy - musical Radio: terrestrial,satellite,internet Radio is the important mechanismfor music discovery Half of music consumptionis through the radio Radio playlist - payola of DJ's - incentive to heavily rotate your tune • May be the only way you're introduced to new material Daily listening for y
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