FILM 240 Lecture 5: film 240 week 5 - Magazines.pdf
29 Apr 2013
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Document Summary
Magazines are being hit by the recession; less subscriptions, ad pages. There are magazines available that represent a full range of interests, but most are targeted towards women. Every magazine migrates towards tabloidization, because that"s what sells. Not just about celebrity news, also includes human interest stories. Things that people enjoy reading: good news and diversionary content. Waiting rooms - general stories hit a mainstream audience. Set the agenda for what we should be thinking about (in a light hearted way) [ex] life, look were the top general interest magazine back in the day. The same elements that determine which magazines sell can be translated from the 1950s to today. Reader"s digest has innovatively adopted the digital version; digital edition has informed the design, architecture, and pace of the print copy. Their grandparents read it, it was part of their homes. Liz vaccariello (reader"s digest editor) easy to read, small stories, tabloidization, news, great pictures, investigating reporting.
