FILM 240 Lecture Notes - Lecture 3: Beverly Wilshire Hotel, Qr Code, Property Brothers
4 Dec 2013
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Part 1: consumer culture and advertising is around us all the time. Many do not notice ads anymore, usually extremely repetitive: 84% millennials say they don"t notice ads on social sites. In game ads product placement: increase realism, non intrusive. 25% household spending when gatorade was in sports game. Researchers say you only need a half a second exposure for brand recall. Property brothers: rona, home depot, sears, homesense. Top chef: high end appliances, kitchen air. Project runway: luxury brands, clothing, hair care. Researchers found in 2011 apple products appearing in %42 of hollywood films. Popular culture productions in this class are all advertisement supported. If advertising is entertaining it will not be considered as advertisement: example super bowl trailers. Mobile applications that are developed by brands and consumed by us, could be a game or app. Example beverly wilshire hotel: able to book room service, spa appointment, call valet, make reservations. Kraft: give you recipe videos, shopping list, budget.
