Week 2 – Film 240
1) Media use habits
2) Media effect theories
3) Media research methods
Introduce tablets, people engage together. Calling it new digital family photo album.
Gathering together and around these screens.
Tablets on top for video engagement: 30% more viewing time per play vs. desktops
People finish watching movies on tablet vs on laptops/desktops.
Not as many tabs
Multitasking is easy like making dinner
91% of owners use tablet in bed
Connected living: “Smarthomes”
We are trying to fill the digital gap at home, which are more machine-to-machine
LG is working on selling these smart objects.
Mark Weiser: Ubigeious computing
“The most profound technologies are those that disapeear. They weave themselves into
the fabris of everyday life until they are indistinguishable from it.”
we don’t even think about them being there anymore
ex) smart objects
Smart blanket – the “I am blanky” : optimixed toy our comfort levels,
your body temp
The Wifi Body Scale: Wi-Fi enabled, tweet your weight.
Connected toilet: self cleaning, heating, touch screen with apps, built
in speaker system
The smart toaster: Gives weather forecast on the bread
The smart fridge
Smart Plants: text you when you need to water
Amazon launched home automation:
Helping US consumers to find these objects
The smart home is about all these different kinds of objects. Not just about convenience: Security: pet managments, family coordination,
All technologies about soft surveillance
Avg person is going through 34G per day BEFORE they go to work or school
Hierarchy of digital distractions
The bottom is work you need to do
The top is phone
we are dealing with a poverty of attention
Clay Shirky: Here comes everyone
its about filter failure. They challenge isn’t about finding info the challenge is
about how to organize the information. Being able to turn all that data into actual
Nick Carr: I used to be able to dive deep into things and really think intellectually
about them, but now I just skim the surface of things.
1-2 pages read, then bounce
Our brain development is changing to be more like the tools we use. We are
becoming high -speed processers.
We do something called “thinslicing” we go through our day mostly ignoring
everything and make quick decisions about what we are going to focus one on a few
mental rules about what we find interesting. That is what fraction of selection is.
How much effort it will take to secure the information. = making decsions on how
uch effort it will take
Selective exposure or selective memory:
Things that support or existing values is what we pay attention to
We are stuck inside a filtered bubble. All we see is the same old same old, whatever
search engines take as our interests.
“The real danger right now is people finding themselves in a filter bubble, so
they are never challenhed by viewpoints that oppose what they already think
Part 2: Media Theories
Direct effects: hypodermic needle model: People will be walking thought the world and surfing the net and messages will be
injected right into you. This will infect kids because they don’t have the same
powers of analysis as adults do. Moral panics is directed to kids.
People blaming popular culture for delinquit.
Media is powerful and audiences are very week. This logic is behind many moral
panics especially with celebrities and famous. Worried about what effects will have
Technopanic and social networking:
How many text messages do you people send a day?
Smartphone owners aged 18-24 send daily average of 67 texts, 1831 send monthly,