FILM 240 Lecture Notes - Youtube Original Channel Initiative, Hbo Canada, Bell Media
4 Dec 2013
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Magazine articles, news music newspaper on technological devices. Choice fatique: every magazine is available on any topic. Long tail content content and the discoverability dilemma: concentration of ownership buy a book, then online, helping amazon and auther out. There is less choice because its up to the big companies. Big companies get bigger from buying smaller ones. Bell bought astra because bell wanted it because astra owned radio stations across the country and television channel. They would also own hbo canada, which was the main want. * point- bell felt like they needed hbo because they felt they couldn"t compete against netflix. Bell needed it because yahoo, youtube, amazon are disturbing many show in the canadian market. They were known as dumb pipes they turn something on, and they didn"t have to worry about producing anything. They are not dumb pipes anymore because youtube makes branded channels.
