Magazine articles, News music newspaper on technological devices
Massification: mainstreaming taste:
Choice fatique: every magazine is available on any topic.
Digitzation affects people who use media:
Long tail content content and the discoverability dilemma:
buy a book, then online, helping amazon and auther out
concentration of ownership
- There is less choice because its up to the big companies
- Big companies get bigger from buying smaller ones
Bell bought astra because bell wanted it because astra owned radio stations across
the country and television channel. They would also own HBO Canada, which was
the main want.
* Point- bell felt like they needed HBO because they felt they couldn’t compete
against Netflix. Bell needed it because yahoo, youtube, amazon are disturbing many
show in the Canadian market.
They were known as “dumb pipes” – they turn something on, and they didn’t
have to worry about producing anything. They are NOT dumb pipes anymore
because youtube makes branded channels. “youtube original channels” AKA the
very very best of company’s. ( a VIP experience)
10% of the views watched all of the episodes in the first 24hours that it was
Bell Media: Great Content is what matters. We will go anywhere that is easiest for
that content i.e. Youtube, Netflix, torrent.
PART THREE: MODES OF ENGAGEMENT
The place and the time where media was available was up to the distributor or
producer. Event programing: broadcast on demand – Olympics, concerts, sports, reality
Control Revolution: content anytime on any channel on any device
1/3 media minutes is mobile.
We also want highly personalized media mix, Netflix and youtube remember what
we have watched and makes suggestions. Takes personal info and makes personal
Producers and distributes were afraid of these mobile devices and Internet would
take away from traditional uses. But people use more than one screen at a t