FILM 240 Lecture Notes - Lecture 4: Social Proof, Marketing Mix, Trade Dress
9 Dec 2015
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Lesson 04: public relations outline (subject to revision: pr practice understanding pr practice. Pr has impact on news we consume, on the products we buy. Does not appear, it appears as information and news. Sending press releases to journalists and inviting them to cover newsworthy event. Pr design messages and communications that are specifically targeted to different types of audiences and publics: internal publics. Union members, employees, stockholders: external public. Clients, consumers, competition (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1: shaping the message for different audiences. Media relations: press releases, media kits, online media (cid:1) rooms. Wizard press releases: pr get space on newspaper without having to pay for it, crafting press releases, pitching stories of the company to journalists and, story tellers bloggers. Death of press release: twitter does press release over tweet, mainstream news coverage of twitter free. From press release to hashtag: pitching press release through a tweet uses less space, quick and to the point.
