FILM 240 Lecture 12: Film & Media Midterm Notes
11 Sep 2016
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Document Summary
In alcohol commercials you are not allowed to actually be drinking. Takeaway: popular culture is polysemic messages always have multiple meanings and interpretations. Zero guarantee as to how they will be understood or received. In an era of media convergence, we have more content that is digitized, choice abundance sometimes become choice fatigue examples of this: netflix, youtube, online shopping, spotify. Broken up into fragments, pick and play. Rise of the digital singles market, breaking apart a album was very harmful to the music industry. Changes the way that artists create music. Impact: discoverability dilemma media on demand: highly personalized media mix media convergence: personalization (impact: demassification) Whatever is most convienent, the fastest, and the cheapest. Impact: disintermediation= eliminated the middle man, going directly to your consumers with what you created. When something like netflix starts to produce its own content, they have cut out producers and studios and agents. Youtube being a platform of where they now sponsor videos.
