FILM 260 Lecture Notes - Lecture 4: Kevin Ashton, Viral Marketing, Disruptive Innovation
10 Jun 2013
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Document Summary
You didn t make the harlem shake go viral- corporations did. Small spread/ a replication by skateboarders in australia then us. Power outage at the superbowl and brands felt the impact/ reaped the rewards of real- time engagement. Maker studios (tries to make money off youtube) replicated the video, and a music blogger, and the artist of the song and his record label began tweeting the skateboarders version. Major companies began to catch on to the harlem shake trend and using it as a marketing tool. This was strange in that the harlem shake was made by an amateur then replicated by professionals, not the other way around. Unlike other mediums (tv, radio, newspaper), google has its own veri cation system which measures views. We have a new real-time, global culture that is not only technological but also social . Memes become themes become meta-memes become norms.
