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FILM 260 (21)
Lecture 6

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Department
Film and Media
Course
FILM 260
Professor
Dale Kristensen
Semester
Summer

Description
Week 6 HR 2.0 1. No More Resumes, Say Some Firms. By: Rachel Emma Silverman; The Wall Street Journal - Venture firm asked for candidates for a job to send links representing their ʻWeb presenceʼ (Twitter account, Tumblr blog, etc) as well as short videos demonstrating their interest in the position instead of resume - Firm states that this process gets better-quality candidates (especially because they are very involved with the internet as a company and invest in Internet and social media) - Many companies are relying more and more on social networks (i.e., LinkedIn), video profiles and online quizzes to test candidates and fill positions - Most still require a resume as well but some donʼt - Resumes do not provide depth about individuals -> donʼt show what the people are like, who they are, nor how they would be to work with, and how they think - Want candidates who are a good social fit for the company - Works as a self filter -> only getting people who are fully qualified and very outgoing/ interested - A gaming company got applicants to answer creative questions and ended up hiring some people who did not have a degree or diploma (therefore would not have gotten chosen with a simple resume) 2. Tweets, not resumes, are trending #icyymi. By Bruce Horovitz; USA Today - “There are many ways to land a job, but who knew that a tweet could be more important than a resume?” - ʻtwitterviewsʼ - how you tweet could get you the job - Web = resume, and social networks = references - “Tweets could quickly become the hiring model for companies seeking tech-savvy or marketing employees” - There are some positions that still require resumes and face to face interviews - Most wont hire based solely on a tweet 3. The Web Means the End of Forgetting. By Jeffrey Rosen; The New York Times - A teacher in training was denied teaching degree by university for posting a picture of herself during a halloween party on MySpace holding a plastic cup with the caption ʻdrunken pirateʼ - We now live in a world where we have to consider how best to live our lives in a world where the Internet records everything and forgets nothing - 75% of US recruiters and human-resource professionals report that their companies require them to do online research about candidates (which includes social media and online gaming sites) - These recruiters have rejected candidates because of information found online (including photos, postings, and memberships in controversial groups) The Crisis - and the solution? - Social media decreases privacy drastically - Used to be only celebrities that were scrutinized and gossiped about, now everyone must worry about that - Used to be that if we made a mistake, people eventually forgot and we moved on, but in a world where everything is permanent on the Internet, we are forever tethered to our past therefore forgiveness becomes difficult - Internet allowed for people to create new ʻselvesʼ by joining new chat rooms, or creating new screen names - But we cannot control how others view us in different contexts - As social networks grew, it got harder to separate identities, most people now use a single platform and use this platform to post about their private, work, home, school, club, etc., activities - Many people all over the world are looking for answers as to how to control our identities in a digital world which never forgets - Should it be technological, legislative, judicial, ethical, etc., Reputation bankruptcy and Twittergation - User-generated online content (wisdom of the crowd -> i.e., Wikipedia) - These sites often leave people feeling misrepresented - There are now consulting firms who claim to clean up an individualʼs online image - These firms also push positive pages/ sites of their clients so that these pages will show up first when searched - But internet is barreling forward -> software which uses face-recognition finds photos of you which are not necessarily tagged - Everyday apps allow you to check peopleʼs backgrounds and summarizes their social footprint - ʻreputation bankruptcyʼ = wiping the digital slate clean - Should it be illegal to fire someone or not hire someone due to some sort of legal off- duty conduct revealed in FB or other social media platform - Twittergation = lawsuits to force Web sites to remove slanderous or false posts - Even if you win, the site does not have to take down the post - Some have therefore proposed new legal rights which would force sites to remove false or slanderous statements - But people still have to be worried about true information that they posted themselves (like the drunken pirate) rather than false information posted by others - Some are looking at creating or expanding laws to cover embarrassing violations of privacy, or confidentiality (i.e., friends sharing embarassing photo) - These would conflict other laws such as the right to free speech Expiration dates - By being “so shackled by our digital past...we are unable to evolve and learn from our mistakes” - Technilogical response for this issue = create a built in expiration date for data - There are already apps which will delete texts after a chosen amount of time and this concept could be expanded Privacyʼs new normal - Young and older people are worried about their privacy and the longevity of posts on social media sites - Changing social norms are developing to create ʻoff-the-record spacesʼ in public -> i.e., Milk and Honey: a bar which makes patrons promise not to blog or post photos about the bar on social networking sites - But what about when people transcend these new social norms - Good information that is spread about an individual does not have as much staying power as bad information - “privacy nudges” = reminders/ prompts which make people think twice before posting something they may regret -> i.e., Gmail has a feature which forces you to think twice before sending drunken email messages -> you must solve a simple math problem before sending the email Forgiveness - We not only have to worry about exposing less for the Web to forget, we live in a world that is slow to forgive - People do not just want control over their privacy settings, they want control over their online reputations but that is not possible - A recent study showed that we often do show our real selves online (despite the idea that people online try to create a different persona) - As we have to merge our public and private identities, small things like photos of us having a few drinks will not seem as scandalous - “Our character, ultimately, canʼt be judged by strangers on the basis of our Facebook or Google profiles; it can be judged by only those who know us and have time to evaluate our strengths and weaknesses, face to face and in context, with insight and understanding. In the meantime, as all of us stumble over the challenges of living in a world without forgetting, we need to learn new forms of empathy, new ways of defining ourselves without reference to what others say about us and new ways of forgiving one another for the digital trails that will follow us forever.” 4. The Digital You at Work: What to Consider. Renee Boucher Ferguson - Some employers are using an algorithm for self data (through social media sites) to determine your value, influence, or motivation - ʻInfluencerʼ = software tool which measures an employeeʼs influence by looking at posts, shares, likes, and other things to determine an individualʼs sway - These tools can and are being used from pre-employment to on the job assessments - One must be aware of their digital footprint and digital persona - People must be aware of this digital persona and ʻaggregationʼ -> the slow build of it - You can just change a resume to fit the times, but with social media, you canʼt just keep switching things up for short term objectives - You should always keep in mind how you want to present yourself when on all social media sites and be consistent about it over all the years - Whatever you choose, keep it consistent - You should avoid ʻco-minglingʼ - friending your boss, or mixing work email with personal email - Should do a ʻgut checkʼ before posting anything - Many people do not get jobs because of what had been posted on social media sites (i.e., provocative photos/info, use of drugs/alcohol, poor communication skills, discriminatory comments, bad mouthing previous employers) 5. Your Future Employer Is Watching You Online. You Should Be, Too. By Michael Fertik - everybody is ʻlookingʼ for a job, even when they are not - Our resumes are perpetually available online in various forms, both in and out of our control - Those who maximize digital reputations will be rewarded: opportunities will find them How it works: - 1. Our information is collected online - Social media sites, credit card transactions, app use, etc. -> info is being collected - Things you say about yourself, others say about you, and stats collected about our usage of anything digital - 2. The data is analyzed - “Machines compile demographic and psychographic profiles of each of us, based on all of the available data out there. We are all "scored" in different ways” - For marketing -> these profiles tell how to target people - Also used for employability - 3. Employers use the data analysis to evaluate us - Most employers already search candidates online and often will not hire them due to something they have found online - Recruiters are now digging deeper and deeper -> looking at social media, shopping profiles, online gaming, things like ebay, etc - Are now ALSO getting machines to do this screening so that it is faster - These machines often provide the yes or nay for applicants - These machines may now be able to go further and profile people, coming up with what it thinks someoneʼs personal interests and habits are, who their
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