FILM 260 Lecture Notes - Lecture 5: Digital Footprint, Narcissistic Personality Inventory, David Beckham

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Module 5 readings: the future of you. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an af uent consumer matters less than becoming a sought-after product. Master three things: self-branding, entrepreneurship, and hyperconnectivity. In today"s world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. "perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. " Entrepreneurship is about adding value to society by disrupting it and improving the order of . things: it is turning the present into the past by creating a better future. Hyperconnectivity is about being a signal in the sea of data and making and shaping the waves of social knowledge. Hyperconnectivity is not about being online 24/7; it"s about optimizing the online experience for others.

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