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CA (522,004)
Queen's (17,461)
FILM (175)
FILM 340 (12)

Class Notes for FILM 340 at Queen's University

Advertising and Consumer Culture

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 2: FILM340 - Lecture 2.docx

Lecture 2 – Brand Love - Branding: communication effort aimi...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 3: FILM340 - Lecture 3.docx

Lecture 3 – Connected Consumers - Segmenting Consumers – bec...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 4: FILM340 - Lecture 4.docx

Lecture 4 – Events & Endorsements - Sponsorships, experience...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 1: FILM340 - Lecture 1.docx

Lecture 1 – Media Convergence - Advertising does become more...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 5: FILM340 - Lecture 5.docx

Lecture 5 – Luxury by Design - Luxury: exclusivity, premium ...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 6: Module 6 Podcast notes .pdf

Module 6 Podcast: Branded Content/Brand Journalism - Pantene hair ...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 5: Module 5 Podcast .pdf

Module 5 Podcast: Digital Luxury - When it comes to the democratiz...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 4: Module 4 Podcast.pdf

Module 4 Podcast: Celebrity Designers - We have covered many examp...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 3: Module 3 Podcast.pdf

Module 3 Podcast: Connected Consumers - Theme: empathetic marketin...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 2: Module 2 Podcast notes.pdf

Module 2 PodcastBrand LoveExploring consumerbrand relationships and...

Film and Media
FILM 340
Sidney Eve Matrix
FILM340 Lecture 1: Module 1 Podcast notes.pdf

Module 1 Podcast Converged Media In the age of the converged media ...

Film and Media
FILM 340
Sidney Eve Matrix

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