GNDS 125 Lecture Notes - Lecture 2: Consumerism, Raymond Williams, Mass Media

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A general process of intellectual, spiritual and aesthetic development. A particular way of life, whether of people, a period, or a group. The works and practices of intellectual and especially artistic activity (definitions by raymond williams) Culture that is well liked or favoured by many people. Popular culture as opposed to high culture. In that understanding, popular culture is mass produced for mass consumer culture but this distinction is vague and temporal. Mass culture produced for the consumption of the masses. Folk culture: of or belonging to the people. Becomes more accessible, but changes the medium. Popular culture not exclusive like high culture. The subject of study is a wide range of cultural texts. Texts are not restricted to written or spoken words but any aspect of culture whose predominant purpose is to produce meaning. Popular culture appeared in line with industrialization and urbanization. Mass media such as the radio, television and the film industry.

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