GNDS 125 Lecture Notes - Lecture 2: Consumerism, Raymond Williams, Mass Media
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Tuesday, January 12, 2016
A general process of intellectual, spiritual and aesthetic development
A particular way of life, whether of people, a period, or a group
The works and practices of intellectual and especially artistic activity
(definitions by Raymond Williams)
Culture that is well liked or favoured by many people
Popular culture as opposed to high culture. In that understanding, popular culture is mass
produced for mass consumer culture but this distinction is vague and temporal
Mass Culture produced for the consumption of the masses. Not authentic or organic
Folk Culture: of or belonging to the people
Cinema vs. the Movies:
Artistry vs. industry
Becomes more accessible, but changes the medium
Popular culture not exclusive like high culture
The subject of study is a wide range of cultural texts. Texts are not restricted to written or
spoken words but any aspect of culture whose predominant purpose is to produce
Popular culture appeared in line with industrialization and urbanization
Mass media such as the radio, television and the film industry
New media such as the internet, social media or email
“A range of cultural texts which signify meaning through words, images, or practices”
Critical thinking skills, as applied to the field of media studies, involves that we keep posing
questions to the texts:
What do I see?
What do I think it means?
How did it get that way?
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