HIST 367 Lecture Notes - Lecture 14: Zombie, Trait Theory, Douglas Rushkoff
11 May 2016
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By studying the societal reactions to change, toffler is able to examine the social implications of technology on society as it shifts from an industrial to a super-industrial society at the turn of the century. Toffler anticipates the upcoming millennium not as a second industrial revolution to be welcomed as a progression of society and technology, but as a drastic culture shock to be feared, and requiring human prepara- tion1. His analysis of this phenomenon is discussed and popularized in his best-selling book fu- ture shock. Toffler focus is on western societies that he claims are living faster than others. These so- cieties are richer, better educated, and more mobile, wanting everything instantly2, because with technology and financial opportunism everything seems to be in their reach. The usual durational expectancies of life, or expected time frames of certain events in life, are now being disrupted.
