PSYC 342 Lecture Notes - Lecture 2: Normative Social Influence

• School: Queen's University
• Department: Psychology
• Course: PSYC 342
• Professor: Leandre R Fabrigar

Document Summary

Asch"s experiment obvious: participants made to choose the obvious wrong answer except for 1, results: only (cid:498)real(cid:499) participant. 1955; morris &miller, 1975: task difficulty increased conformity (coleman et al. ,1958, decreased self-perceptions of task competence lead to greater conformity (hochbaum, 1954, group size: up to 3 members in asch paradigm increases conformity. & crowne, 1962): higher self-monitor-higher chance for conformity. Implicit priming of affiliation goals can enhance conformity to behaviours of a confederate (lakin &chartrand, 2003) Gender: differences are generally weak although some evidence suggests women conform more in public interactions (not clear if effect is due to women wishing to maintain social harmony or men going out of their way to appear independent) Conformity is common across cultures but may vary in its level. Collectivist versus individualistic cultures: conformity greater in collectivist cultures (e. g. ,bond & smith, 1996; cialdini et al. , 1999: however, it varies among people (i. e. individualist in collective culture)