RELS 161 Lecture Notes - Lecture 5: Counterhegemony, Khadi, Cultural Hegemony

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Yet thought / actions are determined by economic and social structures. Limited options / options determined by dominant values. Superstructure: ideology (cid:523)art, culture, education, etc. (cid:524) )deology as false consciousness: benefits the status quo. Expectation: culture as separate from politics / economics. Cultural goods become standardized and of poor quality. Claim: standardized cultural production creates standardized individuals. Pseudo-individualization: differences are neutralized by limited options. Originality, choice, and spontaneity constrained by consumer capitalist culture / products. Passive view: products / texts determine use. Cycle: even new uses become commodified / sold. Taken-for-granted social norms are enforced and communicated through various apparatuses. Primarily use violence (cid:523)or threat(cid:524) to enforce social norms. Arbitrary norms/ values presented as natural/ expected. )nterpellation: ideology / discourse (cid:498)hails(cid:499) us + forces us to assume particular subject positions. Power as relational and fluid: contestation + compromise. Cultural hegemony: cultural norms/values (cid:523)of the powerful(cid:524) become general norms/values. Dominant / discourse / ideology can also be persuasive (cid:523)not only repressive(cid:524)

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