RELS 368 Lecture Notes - Lecture 7: Arla Foods, Jyllands-Posten, List Of Companies Of Denmark
27 Feb 2017
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Background facts: jyllands-posten publication of cartoons, boycott of danish goods, arla foods in saudi arabia. Issues: free speech, religious tolerance, loss of sales/jobs. In dec. 2005 the organization of the islamic conference (oic) calls on danish prime. Oic urges its 51 member states to boycott danish products. Danish people are not overly concerned about boycott but see it as attack on free. One billion customers have rejected our products because it has suddenly become a synonym for the insult to the prophet mohammed. We can"t edit newspapers, we can"t comment on government actions, we can"t get involved in politics, and we certainly can"t address religion astrid nielsen. Loss of about 8% of arla"s worldwide revenues. Response by arla wide-spread distribution of arla food"s position in arabic appears in middle eastern newspapers, magazines, radio and television. Communications must be consistent with the company"s mission and image across all markets.
