SOCY 122 Lecture Notes - Luddite, Marshall Mcluhan, System On A Chip

• School: Queen's University
• Department: Social Sci, Edu and Soc Work - Sociology
• Course: SOCY 122
• Professor: Prof.

Document Summary

Real book in front of you gives you more than internet, nothing more powerful than opening a book that is 150 years old. Some luddites impsired by religion, thought that work was supposed to be a fulfilling opportunity, some were socialist or communist, thought that the wealth should go to whose hands had actually created it. Understands that different media makes different type of receivers, media makes us into different perceiver of knowledge. Medium is the message: look at what medium we are using to communicate/ send a message. The message is the same as the medium, whatever you want to convey has everything to do with the way you communicate, orally, on paper, media etc. We are experts in some medium but not others. Cold media- comic book- require much more active interpretation, message isnt as structured, need to fill things in,