SOCY 306 Lecture Notes - Lecture 9: Product Placement, Junk Food, Viral Marketing

15 views3 pages

Document Summary

Constructing the child consumer: many recent studies of childhood and consumer culture stress the following: The demise of traditional notions of childhood: play" and. The impact of new media on children. The promotion of junk food", drugs, and alcohol. The reproduction of gender stereotypes and false values". Children are described as being: bombarded, assaulted, barraged, seduced, manipulated, exploited, brainwashed, programmed and branded. It is notable that such studies rarely include the voices of children: this is a discourse generated by parents on behalf of children. Product placement, sponsorship, advertising in schools, digital gaming, cell phones, smartphones, and the generalized weaving of products into every aspect of daily life. New marketing techniques: new marketing techniques seek to construct the child as expert": Market research to identify children"s voices" and needs". Constructions of the child consumer: children as powerless, pleasure of consumption to be suspected consumer culture is.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents