WRIT 120 Lecture Notes - Lecture 4: Regional Policy Of The European Union, Malaysia Airlines Flight 370, Report To The American People On Civil Rights

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Formal strategies to achieve our writing purpose: report: provide readers with reliable information, argument: asks readers to consider debatable ideas professional writing is written communication for the workplace. Rhetoric the roots of rhetoric are classical: in his ars rhetorica, aristotle (c. 384-322 bce) describes three basic strategies for persuading audiences; these three strategies are usually called rhetorical appeals. Ethos: ethical appeal based on perceived character of writer. In argumentative writing, a writer attempts to support a controversial point or defend a position about which there might be differences of opinion. In persuasive (cid:449)(cid:396)iti(cid:374)g, a (cid:449)(cid:396)ite(cid:396) atte(cid:373)pts to alte(cid:396) a (cid:396)eade(cid:396)(cid:859)s (cid:449)a(cid:455) of thi(cid:374)ki(cid:374)g, (cid:449)hi(cid:272)h (cid:449)ould lead to a(cid:272)tio(cid:374) o(cid:374) the reader"s part. Persuasion is often associated with emotional or moral appeals, while argumentation is often associated with logic and reason. But both argumentation and persuasion rely on rhetorical appeals and the use of rhetorical patterns.

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